Privacy Policy

Effective [INSERT DATE] Last updated [INSERT DATE]

This Privacy Policy explains what information Nsightify collects, how we use it, who we share it with, and the rights you have over your personal information across our Website and Platform.

1. Introduction

Nsightify ("Nsightify," "we," "us," or "our") operates nsightify.com (the "Website") and the Nsightify AI video analytics platform (the "Platform"). We are headquartered in Los Angeles, California, United States.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your personal information. It applies to:

Visitors to nsightify.com
Prospective and current business customers and their authorized users who access the Platform
Anyone who contacts us or interacts with our marketing communications

If you are a business customer using our Platform, your use is also governed by the agreement between Nsightify and your organization.

Please read this policy carefully. By using our Website or Platform, you acknowledge the practices described here.

2. Information We Collect

2.1 Information You Provide Directly

When you visit our Website or contact us, you may voluntarily provide:

Contact and inquiry data — your name, business email address, job title, and company name when you submit a demo request, contact form, or other inquiry
Newsletter subscription data — your email address when you sign up for product updates or communications
Live chat data — messages you send through our live chat widget, including any personal information you choose to share during the conversation

2.2 Information Collected Automatically

When you visit our Website, we and our service providers automatically collect certain technical data, including:

Usage data — pages visited, time spent on pages, links clicked, and referring URLs
Device and browser data — IP address, browser type and version, operating system, and device identifiers
Cookie and tracking data — see Section 5 for full details on the cookies and tracking technologies we use

2.3 Platform Data — What Nsightify Processes on Behalf of Customers

The Nsightify Platform is a business-to-business (B2B) service. When our customers deploy the Platform, it connects to their existing camera infrastructure and processes live video streams to generate real-time operational intelligence.

What Nsightify does NOT collect or store:

Raw video footage or recordings from customer camera systems
Archives or copies of camera streams
Personally identifiable information about individuals who appear in video feeds

What Nsightify does collect:

Anonymized, aggregated analytical data — our AI models generate statistical output data (such as event counts, alert frequencies, and compliance metrics). This data is non-identifiable and aggregated at the operational level. We may retain this data for model performance monitoring, service improvement, and customer reporting.

2.4 Our Role: Data Controller vs. Data Processor

For Website data (contact forms, newsletter signups, live chat), Nsightify acts as the data controller — we determine how and why your information is processed.

For Platform data, Nsightify acts as a data processor — we process video streams on behalf of our business customers, who act as the data controllers. This means:

The business customer is responsible for having the appropriate legal basis and privacy notices in place for individuals who appear in their camera footage (employees, visitors, contractors, or members of the public)
Nsightify processes that video data strictly according to the customer's instructions and in accordance with a Data Processing Agreement (DPA)
If you are an individual whose image may have been captured through a customer's deployment of our Platform, please direct any privacy inquiries to that business directly, as they are the data controller responsible for that processing

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Legal Basis Under GDPR
Responding to demo requests and inquiries	Legitimate interest / pre-contractual steps
Sending marketing communications (with consent)	Consent
Operating and improving our Website	Legitimate interest
Analyzing Website traffic and user behavior	Legitimate interest
Providing and improving our Platform services	Contract performance
Aggregated model performance monitoring	Legitimate interest
Complying with applicable legal obligations	Legal obligation
Preventing fraud and maintaining security	Legitimate interest / legal obligation

We do not use personal information to make automated decisions that produce legal or otherwise significant effects on individuals.

Nsightify does not sell your personal information. We do not share personal information with third parties for their own independent marketing purposes.

We share information only in the following circumstances:

Service providers — We work with trusted third-party vendors who help us operate our Website and business (see Section 6). These providers are contractually bound to process your data only on our behalf and subject to appropriate security requirements.
Business customers — If you are an authorized user accessing the Platform through a business customer's account, that customer may have access to activity and data generated within their account.
Legal requirements — We may disclose information if required to do so by law, court order, or government authority, or where we have a good-faith belief that disclosure is necessary to protect the rights, property, or safety of Nsightify, our customers, or others.
Business transfers — If Nsightify is involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before any such transfer takes effect and before your data becomes subject to a materially different privacy policy.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to operate, analyze, and improve the Website, and to support our advertising efforts.

5.1 What We Use

Cookie Type	Purpose	Opt-Out Available?
Essential cookies	Required for the Website to function (e.g., session management, security)	No — these are strictly necessary
Analytics cookies	Measure traffic and user behavior to help us improve the Website	Yes
Marketing / advertising cookies	Used to measure ad performance and deliver relevant advertising	Yes

5.2 Specific Services We Use

Google Analytics
We use Google Analytics to understand how visitors use our Website. It collects data such as pages visited, session duration, and approximate geographic region. Data is pseudonymized before processing. You can opt out using the Google Analytics Opt-Out Browser Add-on or by adjusting your cookie preferences.

Meta Pixel
We use the Meta Pixel to measure the effectiveness of advertising on Meta platforms (Facebook and Instagram) and to build audiences for targeted campaigns. If you have a Meta account, your Website activity may be associated with your profile by Meta. You can manage your preferences through Meta's Ad Preferences.

LinkedIn Insight Tag
We use LinkedIn's Insight Tag to track conversions from LinkedIn campaigns, build retargeting audiences, and analyze Website traffic from LinkedIn members. You can opt out through LinkedIn's privacy settings.

tawk.to (Live Chat)
We use tawk.to to power our live chat feature. When you use live chat, tawk.to may collect your IP address, browser data, and the content of your messages. Their data handling is governed by the tawk.to Privacy Policy.

5.3 Managing Your Cookie Preferences

When you first visit our Website, you will be asked to consent to non-essential cookies. You can update your preferences at any time through our cookie settings [add link to cookie preference center].

You may also configure your browser to block or delete cookies at any time. Note that disabling certain cookies may affect the functionality of some parts of the Website.

For users in the EU, EEA, and UK: We will not activate marketing or analytics cookies without your prior, informed consent.

6. Third-Party Service Providers

We currently use the following categories of third-party service providers who may process personal information on our behalf:

Provider	Service	Headquarters
Google	Website analytics (Google Analytics)	United States
Meta	Advertising pixel and audience targeting	United States
LinkedIn	Advertising pixel and conversion tracking	United States
tawk.to	Live chat	United States
[Email platform — TBD]	Marketing email delivery	[To be completed]
[Cloud infrastructure — TBD]	Platform hosting and infrastructure	[To be completed]

All service providers are required to implement appropriate data protection measures and to process your data only as directed by Nsightify.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law.

Data Type	Retention Period
Contact form and demo request data	[X] years from last contact, or until you request deletion
Newsletter subscriptions	Until you unsubscribe, or [X] years of inactivity
Live chat transcripts	[X] months from the date of conversation
Website analytics data	Up to 26 months (Google Analytics default)
Platform aggregated / anonymized data	Retained for service improvement; not linked to any individual

When personal information is no longer required, we delete it or irreversibly anonymize it using secure methods.

8. International Data Transfers

Nsightify is based in the United States. If you access our Website or use our services from outside the United States, your information may be transferred to and processed in the US or other countries where our service providers operate.

We recognize that different countries have different levels of data protection. For transfers of personal data from the European Economic Area (EEA), United Kingdom, or Switzerland to countries not recognized as providing an adequate level of protection, we rely on:

Standard Contractual Clauses (SCCs) as approved by the European Commission
UK International Data Transfer Agreements (IDTAs) for transfers from the United Kingdom
Adequacy decisions where applicable

By using our Website or Platform, you acknowledge that your information may be transferred to and processed in countries whose data protection laws may differ from those in your jurisdiction.

9. Your Privacy Rights

9.1 EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights under applicable data protection law:

Right of access — Request a copy of the personal information we hold about you
Right to rectification — Request correction of inaccurate or incomplete information
Right to erasure — Request deletion of your personal information, subject to certain legal exceptions
Right to restriction — Request that we limit processing of your data in certain circumstances
Right to data portability — Request a machine-readable copy of the information you have provided to us
Right to object — Object to processing based on legitimate interests, including for direct marketing purposes
Right to withdraw consent — Where we rely on consent, withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at privacy@nsightify.com. We will respond within 30 days. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the data protection authority in your country of residence.

9.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to know — Request disclosure of the categories and specific pieces of personal information we have collected about you, and how we use and share it
Right to delete — Request deletion of your personal information, subject to certain exceptions
Right to correct — Request correction of inaccurate personal information we hold about you
Right to opt out of sale or sharing — Nsightify does not sell personal information and does not share personal information for cross-context behavioral advertising purposes
Right to limit use of sensitive personal information — Request that we limit the use of sensitive personal information to purposes permitted under California law
Right to non-discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights

To submit a California privacy request, contact us at privacy@nsightify.com. We will respond within 45 days, with an extension to 90 days when reasonably necessary.

9.3 All Other Users

Regardless of your location, you may contact us at any time to:

Access, update, or request deletion of information we hold about you
Opt out of marketing communications
Ask questions about how your data is used

We will respond to all reasonable requests in good faith and in a timely manner.

10. Marketing Communications

If you have opted in to receive marketing communications from us, we may send you product updates, industry content, and company news. You can unsubscribe at any time by:

Clicking the "Unsubscribe" link included in any marketing email, or
Contacting us at privacy@nsightify.com

Opting out of marketing does not affect transactional or service-related communications, such as responses to your demo requests or support inquiries.

11. Children's Privacy

Our Website and Platform are designed for business use and are intended for adults. We do not knowingly collect personal information from individuals under the age of 16. If you believe that a minor has submitted personal information to us, please contact us at privacy@nsightify.com and we will delete it promptly.

12. Links to Third-Party Websites

Our Website may contain links to third-party websites or services that are not operated by Nsightify. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.

13. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, disclosure, or destruction. These measures include [encryption of data in transit, access controls, and regular security reviews].

No method of transmission over the internet or method of electronic storage is completely secure. If you have concerns about the security of your information or if you believe your information has been compromised, contact us immediately at privacy@nsightify.com.

14. Changes to This Policy

We may update this Privacy Policy from time to time as our business, legal obligations, or services evolve. When we do, we will update the "Last Updated" date at the top of this page.

For material changes — those that significantly affect your rights or how we use your data — we will provide additional notice, such as a prominent banner on our Website or a direct email notification to subscribers.

Your continued use of our Website or Platform after any update constitutes your acceptance of the revised policy.

15. Contact Us

For questions about this Privacy Policy, to exercise your rights, or to submit a data privacy request, contact us at:

Nsightify
[Company Address — to be completed upon incorporation]
Los Angeles, California, United States
Email: privacy@nsightify.com

For EU/EEA and UK residents: If Nsightify designates a Data Protection Representative in the EU or UK, their contact details will be published here.